30+ years of celebrating donors & raising more funds
ABOUT US
Around 30 years ago, Agents of Good started from a simple conviction: money follows value.
Not clever tricks, not flashy tactics. The kind of real value that comes from understanding what moves donors, honoring their generosity, and telling stories that make people feel proud to give.
That conviction hasn't changed. Everything else has grown around it.
The values driving our work
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Emotions are the engine of every great fundraising program. We lead with feelings first, always, because we know that's what actually moves people to give. You can't work with us without talking about emotions. We wouldn't have it any other way.
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Donors aren't a means to an end. They're the whole point. Great fundraising is built on genuine appreciation, not transactional asks. When donors feel truly seen and valued, they give more, stay longer, and bring others along with them.
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Frameworks are helpful, but the real work happens when humans come together to ask honest questions and figure it out, side by side. You bring your donors. We bring everything we know. And we build something great together.
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Our values aren't just a section on our website. Leading with empathy, telling meaningful stories, and caring about the outcome as much as you do. That's just how we work.
AOG elevates your team
“If you're seeking a professional who genuinely cares, elevates your team, and consistently delivers meaningful results…
Agents of Good is exactly the partner you need!"
– Danielle Boucher
Principal
Meet the Agents of Good
You can learn a lot about an agency from the work they produce. But you learn even more from the people behind it.
Agents of Good is a small and mighty collective of fundraisers, creatives, strategists, and storytellers who genuinely believe in and live out the principle of celebrating donors.
We're warm, we're a little nerdy about fundraising, and we care about the people we work with as much as the work itself.
You're already an Agent of Good. Let's make it official.
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