Some of our fundraising work at a glance. See more through our case studies!

Let's grow your individual giving program. Together.

STRATEGIC FUNDRAISING

You're already doing the work. You care about your donors, you believe in your mission, and you know there's more potential in your program than you've been able to unlock.

That's exactly where we come in, bringing:

Creative-first thinking and strategy

A person sitting at a desk working on a laptop with a cup nearby.
A close-up of a bowl filled with colorful candies, including chocolates and gummies.

30+ years of experience across all channels

A belief in true creative partnership

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A black and white dog sitting in a grassy area surrounded by trees.

Tailored approaches that celebrate donors

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Our strategic fundraising services are not one-size-fits-all. Based on your organization’s unique goals, donors, and mission, we’ll create a package tailored to you. Depending on what you need, this package may include:

What we offer: Tailored packages + expert execution

GRATITUDE REPORTS
A green backpack with a handle and straps
An open green box with a dollar sign on top and dollar bills inside. 
CASE FOR SUPPORT
LEGACY PROGRAMS
A close-up photograph of a go-kart on a racetrack, with a driver wearing a red helmet and racing suit, and other karts visible in the background.
A green hand with webbing between the fingers. 
dONOR JOURNEYS
MID-LEVEL GIVING
A blank white blank page.
Green calculator with black keys on a white surface 
MONTHLY GIVING
COACHING  & TRAINING
Green game controller with buttons and joysticks.
A green heart icon. 
...& A WHOLE LOT MORE
DIGITAL CAMPAIGNS
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DIRECT MAIL
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What pricing looks like

Every project we take on is customized, but to give you a starting point, here are the three ways most organizations work with us. Think of these as a foundation, not a ceiling.

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Starter

You are a small or medium sized organization that needs strategic guidance with your campaigns

$4,000 – $5,000

per campaign (no retainer costs)

Includes:

  • Donor strategy assessment to build the plan

  • Tailored campaign recommendation for one direct mail or digital campaign

  • Training calls (4 to 6, one on one) to ensure campaign success

Growth

You are a medium sized org that wants deeper donor relationships and strategic storytelling

$8,000 – $12,000

per campaign (no retainer costs)

Includes:

  • Data audit to identify opportunities for growth

  • Donor strategy assessment to build the plan

  • Engagement strategy for donor acquisition, retention, and upgrades

  • Campaign design and execution for individual or annual direct mail or digital campaigns

  • High-level post-campaign retrospective

Leadership

You are a medium or large sized organization that is ready for exponential growth

$14,000 – $20,000

per campaign (no retainer costs)

Includes:

  • Data audit to identify opportunities for growth

  • Donor strategy assessment to build the plan

  • Full-service, strategic design and implementation for multi-channel campaigns, including mid-level, legacy giving and monthly donor pipelines

  • Annual donor retention plan with metrics tracking, ROI evaluations, and in-depth stewardship strategies

Custom Add-Ons (Available Across All Packages):

  • Specialty Campaigns: Design and execution of specialized campaigns - Gratitude Reports, Case for Support, Monthly Donor Conversions, Legacy Programs, Acquisition (for further discussion and costing available).

  • Specialized Coaching: Monthly coaching on mid-level, major, and legacy donor strategies.

  • Digital Package and Acquisition: Creation of donor welcome journey's, digital and/or mail.

Image of a printed report from Casey House Foundation titled '2025 Gratitude Report,' with a close-up of a hand gripping a bed rail, and a letter addressed to a recipient with a photograph of a woman, signature, and contact information.

Strategic fundraising in action

Casey House donors had been giving for years, but many had never seen inside the place their generosity made possible. We changed that with a gratitude report that took them on a room-by-room journey through the hospital, told entirely from a client's perspective.

See how we bring strategy + creative together to celebrate and inspire donors.

Explore the Casey House gratitude report
Logo for Nature Canada with green mountain and leaf design
Canadian bird illustration with English and French labels
Ronald McDonald House logo featuring a red heart with a white house inside, and black text reading 'Ronald McDonald House'.
Black and white photo of a man in a suit standing beside a woman in a dress.
Red and white logo of Médecins Sans Frontières (Doctors Without Borders) with a red star and stylized human figure.
Second Harvest logo in green text
Note on a grid paper background that says, 'We've worked with plenty of household names...but love smaller orgs, too!'

Some of the organizations we've worked with:

Three yellow stars against a white background.

“Everything changed”

"As a nonprofit fundraiser, I've struggled with creating impactful end-of-year appeals. After learning from the Agents, everything changed.

The results spoke for themselves—our organization saw a 15% increase in our end-of-year direct mail appeal. But what meant even more was our CEO's response: 'I really, really love this version... I think you did an EXCELLENT job of combining who we are with message and metrics.' This kind of enthusiastic feedback speaks volumes about the Agents’ expertise and the effectiveness of their guidance."


— Jenna Czaplewski, Director of Communications & Philanthropy

Five gold stars.

“Both rigour and creativity”

“Agents of Good are fierce and uncompromising donor champions. Bringing both rigour and creativity to every project, they challenge their clients to question organizational assumptions that compromise not only donor love, but also donor respect.

They have helped us to give donors a stronger voice in our organization, to revitalize our culture of philanthropy through storytelling, and in the process they have challenged me to become a better fundraiser.”

— Juniper Locilento CFRE, Director, Annual Giving

Let’s talk about bringing in more money for your mission

Book a quick, no-pressure call to chat about how we can partner with your fundraisers to get results.

  • Nonprofits of all shapes and sizes who care deeply about their donors and are ready to try something new.

  • A relaxed, no-pressure 30-minute conversation to get to know your program and figure out if (and how) we can help.

  • Absolutely. Take a look at our case studies to get a feel for the kind of work we do and the results we help create.

  • Every engagement is custom-scoped to fit your needs, so the best way to find out is simply to have a conversation.

Ready to get answers to your specific question? Fill out our form to start the conversation.

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